Signs Deluxe, Inc. (“SignsDeluxe”) Privacy Policy
Last updated July 1, 2007.
PLEASE NOTE: OUR PRIVACY POLICY CHANGES FROM TIME TO TIME. PLEASE CHECK BACK FREQUENTLY FOR UPDATES.
IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY PLEASE DO NOT PROVIDE ANY INFORMATION TO
SIGNSDELUXE OR USE ANY OF THE
SERVICES OR PRODUCTS OFFERED OR PROVIDED ON ANY OF THE WEB SITES REFERRED TO IN THIS PRIVACY POLICY.
The information collection, use, and dissemination practices of SignsDeluxe
This policy applies to SignsDeluxe's collection, use, storage and disclosure of information by
SignsDeluxe on its (a) websites,
including all its divisions, subsidiaries and related companies (collectively, the "Websites"), (b) on various third party websites,
and (c) to SignsDeluxe's other information collection, including the purchase of customer lists from third parties.
SignsDeluxe is
not responsible for the information collection or privacy practices of third web sites or applications.
1. Collection of Information.
1.1 Survey Information.
SignsDeluxe collects information from individuals by various methods, including, but not limited to, when an individual voluntarily
completes an SignsDeluxe survey, order form, or a registration page either online or offline, or by means of online or offline
surveys, order forms, or registration pages operated by third parties (collectively, a "Survey"). (As used herein, "online" means
using the Internet, including the Websites, and related technologies, and "offline" means by methods other than online, including in
person, in the postal mail, using telephones and cell phones, and other similar means.) In the Surveys,
SignsDeluxe or a third party
(a "Third Party") may ask an individual to provide various information to
SignsDeluxe, which may include his or her name, email
address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range,
education and marital status, occupation, employment information, personal and online interests, and such other information as may
requested from time to time (together, "Survey Information"). Completing the Surveys is completely voluntary, and individuals are
under no obligation to provide Survey Information to SignsDeluxe or Third Party, but an individual may receive incentives from
SignsDeluxe or a Third Party in exchange for providing Survey Information to
SignsDeluxe.
1.2 Third Party List Information.
SignsDeluxe collects information from individuals when an individual provides information to a third party and
SignsDeluxe
subsequently purchases, licenses, or otherwise acquires the information from the third party (the "Seller"). Such purchased
information may include, but is not limited to, an individual's name, email address, street address, zip code, telephone numbers
(including cell phone numbers and carriers), birth date, gender, salary range, education and marital status, occupation, industry of
employment, personal and online interests, and such other information as the individual may have provided to the Seller (together,
"Third Party List Information"). When acquiring Third Party List Information,
SignsDeluxe seeks assurances from the Seller that the
Seller has a right to transfer the Third Party List Information to SignsDeluxe and that the Seller has a right to provide offers
from advertisers to the individuals whose personal information is included on the Seller's list.
1.3 Other Information.
Other occasions when SignsDeluxe obtains information from individuals include (1) when an individual is making a claim for a prize
or seeking to redeem an incentive offered by SignsDeluxe or by a third party, (2) when an individual requests assistance through
SignsDeluxe's customer service department, and (3) when an individual voluntarily subscribes to a
SignsDeluxe service or newsletter
(together, "Other Information").
1.4 Cookies, Web Beacons, and Other Info Collected Using Technology.
SignsDeluxe currently uses cookie and web beacon technology to associate certain Internet-related information about an individual
with information about the individual in our database. Additionally, SignsDeluxe may use other new and evolving sources of
information in the future (together, "Technology Information").
(a) Cookies.
A cookie is a small amount of data stored on the hard drive of the individual's computer that allows
SignsDeluxe to identify the
individual with his or her corresponding data that resides in SignsDeluxe's database. You may read more about cookies at http://cookiecentral.com.
Individuals who use the Websites need to accept cookies in order to use all of the features and functionality of the Websites.
(b) Web Beacons.
A web beacon is programming code that can be used to display an image on a web page (by using an <img src="x"> programming function
-- see http://truste.org for more information), but can also be used to transfer an individual's unique user identification (often
in the form of a cookie) to a database and associate the individual with previously acquired information about an individual in a
database. This allows SignsDeluxe to track certain web sites an individual visits online. Web beacons are used to determine products
or services an individual may be interested in, and to track online behavioral habits for marketing purposes. For example,
SignsDeluxe might place, with the consent of a third party website, a web beacon on the third party's website where fishing products
are sold. When Joe, an individual listed in SignsDeluxe's database, visits the fishing website,
SignsDeluxe receives notice by means
of the web beacon that Joe visited the fishing site, and SignsDeluxe would then update Joe's profile with the information that Joe
is interested in fishing. SignsDeluxe may thereafter present offers of fishing related products and services to Joe. In addition to
using web beacons on web pages, SignsDeluxe also uses web beacons in email messages sent to individuals listed in
SignsDeluxe's
database.
(c) New Technology.
The use of technology on the Internet, including cookies and web beacons, is rapidly evolving, as is
SignsDeluxe's use of new and
evolving technology. As a result, SignsDeluxe strongly encourages individuals to revisit this policy for any updates regarding its
use of technology.
1.5 Outside Information.
SignsDeluxe may receive information about individuals from third parties or from other sources of information outside of
SignsDeluxe
including information located in public databases ("Outside Information").
1.6 Individual Information.
As used herein, Individual Information means Survey Information, Third Party List Information, Other Information, Technology
Information, and Outside Information, and any other information SignsDeluxe gathers or receives about individuals.
1.7 No Information Collected from Children.
SignsDeluxe will never knowingly collect any personal information about children under the age of 13. If
SignsDeluxe obtains actual
knowledge that it has collected personal information about a child under the age of 13, that information will be immediately deleted
from our database. Because it does not collect such information, SignsDeluxe has no such information to use or to disclose to third
parties. SignsDeluxe has designed this policy in order to comply with the Children's Online Privacy Protection Act ("COPPA").
1.8 Credit Card Information.
SignsDeluxe may in certain cases collect credit card numbers and related information, such as the expiration date of the card
("Credit Card Information") when an individual places an order from
SignsDeluxe. When the Credit Card Information is submitted to
SignsDeluxe, such information is encrypted and is protected with SSL encryption software.
SignsDeluxe will use the Credit Card
Information for purposes of processing and completing the purchase transaction, and the Credit Card Information will be disclosed to
third parties only as necessary to complete the purchase transaction.
2. Use of Individual Information.
2.1 Discretion to Use Information.
THE COMPANY MAY USE INDIVIDUAL INFORMATION FOR ANY LEGALLY PERMISSIBLE PURPOSE IN COMPANY'S SOLE DISCRETION.
The following paragraphs in Section 2 describe how SignsDeluxe currently uses Individual Information, but
SignsDeluxe may change or
broaden its use at any time. As noted below, SignsDeluxe may update this policy from time to time.
SignsDeluxe may use Individual
Information to provide promotional offers to individuals by means of email advertising, telephone marketing, direct mail marketing,
online banner advertising, and package stuffers, among other possible uses.
2.2 Email.
SignsDeluxe uses Individual Information to provide promotional offers by email to individuals.
SignsDeluxe may maintain separate
email lists for different purposes. If email recipients wish to end their email subscription from a particular list, they need to
follow the instructions at the end of each email message to unsubscribe from the particular list. To unsubscribe from all
SignsDeluxe’s email lists, a person must send an email to unsubscribe@SignsDeluxebig.com.
2.2(a) Content of Email Messages.
In certain commercial email messages sent by SignsDeluxe, an advertiser's name will appear in the "From:" line but hitting the
"Reply" button will cause a reply email to be sent to SignsDeluxe. The "Subject:" line of
SignsDeluxe email messages will usually
contain a line provided from the advertiser to SignsDeluxe.
2.2(b) Solicited Email.
SignsDeluxe only sends email to individuals who have agreed on the Websites to receive email from
SignsDeluxe or to individuals who
have agreed on third party websites to receive email from third parties such as
SignsDeluxe. SignsDeluxe does not send unsolicited
email messages. As a result, statutes requiring certain formatting for unsolicited email are not applicable to
SignsDeluxe's email
messages.
2.3 Targeted Advertising.
SignsDeluxe uses Individual Information to target advertising to an individual. When an individual is using the Internet,
SignsDeluxe uses Technology Information (see also Section 2.5 below) to associate an individual with that person's Individual
Information, and SignsDeluxe attempts to show advertising for products and services in which the person has expressed an interest in
the Surveys, indicated an interest by means of Technology Information, and otherwise.
SignsDeluxe may, at its discretion, target
advertising by using email, direct mail, telephones, cell phones, and other means of communication to provide promotional offers.
2.4 Direct Mail and Telemarketing.
SignsDeluxe uses Individual Information to advertise, directly or indirectly, to individuals using direct mail marketing or
telemarketing using telephones and cell phones.
2.5 Use of Technology Information.
SignsDeluxe uses Technology Information (1) to match a person's Survey Information and Third Party List Information to other
categories of Individual Information to make and improve profiles of individuals, (2) to track a person's online browsing habits on
the Internet, (3) to determine which areas of SignsDeluxe's web sites are most frequently visited. This information helps
SignsDeluxe to better understand the online habits of individuals so that
SignsDeluxe can target advertising and promotions to them.
2.6 Profiles of Individuals.
SignsDeluxe uses Individual Information to make a profile of an individual. A profile can be created by combining Survey Information
and Third Party List Information with other sources of Individual Information such as information obtained from public databases.
2.7 Storage of Individual Information.
SignsDeluxe stores the Individual Information in a database on SignsDeluxe computers. Our computers have security measures (such as
a firewall) in place to protect against the loss, misuse, and alteration of the information under
SignsDeluxe's control. Not
withstanding such measures, SignsDeluxe cannot guarantee that its security measures will prevent
SignsDeluxe computers from being
illegally accessed, and the Individual Information on them stolen or altered.
3. Dissemination of Individual Information.
3.1 Sale or Transfer to Third Parties.
SignsDeluxe MAY SELL OR TRANSFER INDIVIDUAL INFORMATION TO THIRD PARTIES FOR ANY PURPOSE IN
SignsDeluxe'S SOLE DISCRETION.
3.2 Order Fulfillment.
SignsDeluxe will transfer Individual Information to third parties when necessary to provide a product or service that a person
orders from such third party while using SignsDeluxe web sites or when responding to offers provided by
SignsDeluxe.
3.3 Legal Process.
SignsDeluxe may disclose Individual Information to respond to subpoenas, court orders, and other legal processes.
3.4 Summary Data.
SignsDeluxe may sell or transfer non-individualized information, such as summary or aggregated anonymous information about all
persons or sub-groups of persons.
3.5 Access.
Individuals have access to their Individual Information collected to provide an opportunity for an individual to correct, amend, or
delete such information. Access can be obtained by contacting info@SignsDeluxe.com.
SignsDeluxe may also grant advertising clients
and email services providers’ access to an individual's email address to verify the origin of the Individual Information collected.
4. Privacy Practices of Third Parties.
4.1 Advertiser cookies and web beacons.
Advertising agencies, advertising networks, and other companies (together, "Advertisers") who place advertisements on the Websites
and on the Internet generally may use their own cookies, web beacons, and other technology to collect information about individuals.
SignsDeluxe does not control Advertisers' use of such technology and
SignsDeluxe has no responsibility for the use of such
technology to gather information about individuals.
4.2 Links.
The Websites and email messages sometimes contain hypertext links to the web sites of third parties.
SignsDeluxe is not responsible
for the privacy practices or the content of such other web sites.
4.3 Affiliated Companies.
SignsDeluxe may disclose, transfer, and sell Individual Information to entities affiliated with
SignsDeluxe in SignsDeluxe's
discretion.
5. Unsubscribe Procedures.
If you wish to discontinue receiving email messages from SignsDeluxe, you have several options:
(a) Unsubscribe from one email list.
To unsubscribe from a particular list, either (1) sending an email to unsubscribe@SignsDeluxe.com or (2) follow the instructions in
each promotional email message sent by SignsDeluxe.
(b) Unsubscribe from all of SignsDeluxe's email lists.
We reserve the right to add Individual Information to multiple lists maintained by
SignsDeluxe. To globally unsubscribe from all of
SignsDeluxe’s lists, send an email to unsubscribe@SignsDeluxe.com.
For more information about protecting your privacy, you may wish to visit: www.ftc.gov
If you have questions about this policy, please contact us at legal@SignsDeluxe.com.
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Sales: (815) 304-6660
1015 Nicobe Dr.
Coal City, IL 60416 |
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